Understanding Search Engine Optimization:
Search Engine Optimization (SEO) is the name given to activity that attempts to improve search engine rankings. In search results Google™, Yahoo and Bing displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
What I can do in Search Engine Optimization:
The first question people ask when we talk about SEO is “How can I be top of Google for my keywords…” well the truth is, there is no magic formula to make this happen, all good freelance web designers know this. But, I happen to be very well educated in SEO, so I ensure that your title tags, heading tags and keywords are all in perfect working order, which will give you the very best chance to get to that coveted position in Google or any of the other search engines.